Joseph Ashford is a global investor based in London who owns a multi-dimensional marketing firm, K4 Global. To attain career success, Ashford followed the traditional path: Education, job, Entrepreneurship. Though some follow different paths, many successful entrepreneurs globally followed Joseph’s path. However, following this path is not an assurance that one will become victorious since the approach is the one that matters.
From the time Joseph Ashford started his career journey in London, he settled for nothing less. His aggressiveness trait enabled him rise ranks quickly: From a junior employee to occupying C-level executive positions. Having worked at all levels facilitated him with technical knowledge and extensive experience that have been of great help in the development of his firm. The experience also guides him in the best way to deal with his staff.
After feeling he had acquired valuable knowledge and experience, Joseph Ashford left the working-class to try his luck in entrepreneurship. It is usually good to invest in an area you have knowledge, experience, and passion for, and Joseph invested in his area of expertise: Marketing and finance. His company’s idea was born while working in various industries since he felt many investors overlooked the service industry.
Ready to fill the gap, in 2014, Joseph Ashford originated K4 Global based in London to offer multiple services globally: Strategic marketing, public relations, crisis management, event management, VIP concierge service, international connectivity, and security. In less than a decade, a firm that started from scratch has denominated the global service industry, with many of its clients coming from Forbes 500 companies.
Effective communication with his employees and customers has led to improved productivity since he can learn about the firm’s weaknesses, which he urgently offers amicable solutions. His advice to young individuals, especially those coming from humble backgrounds, is to never give up on their dreams. As a visionary entrepreneur, he believes in having excellent relationships with competitors, friends, and other entrepreneurs for such connections can aid in developing and growing his business.