There is a large amount of praise for what someone like Kate Hudson is doing. She is the type of person that really knows how to improve upon the athletic clothing that has been put into existence through Fabletics.
This is a company that is growing in leaps and bounds, and Kate Hudson is the person that is interested in giving people a whole new perspective about athletic clothing. She knows that there are a ton of competitors out there, but the thing that she realizes more so than anything else is that Fabletics is the type of company that stands out from the rest. She knows that there are so many people that are impressed with what this brand has become over the years. Kate Hudson recignizes that there are a ton of opportunities to get customers to check out the Fabletics website, and she believes that one of the best ways to do this is by connecting with customers through a physical store.
There are a plethora of companies that sell athletic clothing, but there are few that sell so many different items that are related to athletic gear. With Fabletics Kate sells everything from socks and sports bras to leggings, tights, activewear and shorts. Women get a chance to buy halter tops and men get a chance to purchase various types of t-shirts.
Kate Hudson already had the athletic clothing market on lockdown when it came to athletic clothing, but now there is even more interest in what she is doing because she take plans to bring footwear to Fabletics. This makes it even more of a one-stop shop when it comes to acquiring athletic gear for working out. People that may have never considered Fabletics for anything other than clothes will be surprised to learn that this company is getting into the business of selling shoes.
Kate Hudson is the type of person that knows how to create a completely different vibe for her athletic clothing company. Instead of hiring models to market the clothes, Kate made a decision to market the clothing herself. Many of the big time marketing agencies are actually losing business because companies like Fabletics do not need any marketing experts that are outsourced.
Hudson is part of a wonderful trio that makes it possible to do everything in-house. She handles much of the marketing aspects of the Fabletics brand. The other co-founders for Fabletics, Don Ressler and Adam Goldenberg, are people that are handling data-driven metrics for the website. They become more familiar with what customers want to see based on the lifestyle quiz that VIP members fill out. Once they do this it becomes easier to target the consumers based on their preferences.
While Don and Adam are handling things on the back end, Kate is doing her best to build brand awareness on the front end through advertisements and interviews where she talks about the brand. All of this gives Kate the ability to successfully promote the Fabletics franchise.